Ryan Moran on Creating a Profitable Business at Home


Baby: Welcome to my mom’s podcast.

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Katie: Hello, and welcome to the “Valence Mama Podcast.” I am Katie from Valenciama.com and Valencia.com, my new line of completely natural personal care products that benefit your body from the outside.

The event deals with finances, side hostels, entrepreneurship, and business creation. I’m here with Ryan Maureen, the founder of Capitalist.com, where he teaches business people how to do business and invest in profits. He is known for converting فروخت 600 investments in eight figure companies and selling them. But today, her podcasts and videos have been downloaded millions of times, and she has hundreds of successful students who credit their training to help build a seven-figure business.

That’s why I want to bring it up, a lot of people are certainly understandable, right now feeling the financial strain, and Ryan believes it’s the best of the business and its revenue or its entire revenue. have time. Earnings of time, and we move on to today’s details. I hope you enjoy this episode as much as I did. So without further ado, let’s jump. Ryan, welcome. Thanks for coming here

Ryan: Katie, thank you so much for keeping me. I’m excited to chat with you.

Katie: I’m excited to talk to you, too, because I talk a lot about health in this podcast and other topics like parenting and home education, but I don’t really cover the financial side much. And before we start recording, you and I talked about how this is a very important part of health when it is realized that financial stress causes bleeding stress in other areas of life. Can

And the reason I am so excited to have you in particular is that I know that there is a positive and action-oriented approach to your financing that I think a lot of people have right now. Can help Feel uncertain about everything in the world and family finances or job security and possible changes in all of these things. So I don’t think it’s a good time to raise this issue, and I’m glad you’re here.

Ryan: Well, I’m excited to chat with you because it feels like the world has come your way. I mean, it seems like the home school system is getting back to normal because people are looking for alternative schools in this area. We are more aware of our health than ever before and to get this system we have to get rid of all the waste we have in the system. And the traditional business approach is moving away and paving the way for the kind of business that irritates you and me and people like us. So it feels like the whole world is starting to get in our way.

Katie: I totally agree. It has sent me into a lot of work lately because, for the last 10 years, I have been developing a curriculum for my children that started with the idea that when we were first ready to enter school age. We saw, “Should we go to school, should we send him to school?” And to answer that question, we had to take a step back and say, “Well, which of these options makes it life?” And we realized that none of the current options really made it the best for the future that it would possibly be in this very technological world.

So I created the curriculum from a time that rethinked all these questions about education, what if they didn’t have to be silent for eight hours? What if it wasn’t a variable? What if books are not the only / best way to learn? How can we prepare our children from the point of view of skill versus the point of knowledge? And I made this whole curriculum that I thought, “Okay. Like 10 years, maybe there are more people on the virtual board and I’ll turn it into a real curriculum and with other families. And then in the last six months everything was affected, and I went, “Oh, that’s fine. That’s the time. Virtual is now accepted. I need to reach out to other families.

So I’ve been, you know, trying to work on it because I love it, but I think you’re fine. I think that’s often the case in life with our glasses and our filters on how we see things. And according to you, things have probably happened, and when we look at things through that lens, it will probably never get any better. So you always have a very optimistic hope for business and finance. Can you explain to the audience why you still feel like this is the best time in history to start a business or start a business?

Ryan: One hundred percent. That is why if you are now looking for an unconventional path, an unconventional path in education, an unconventional path in business, an unconventional path, then the world is on our side right now. And now it is accessible to make your way in all areas of your life. My specialty has been in business, but in all areas of life. But if we look specifically at business and finance, I always bet on things that expand. The stock market is about to reach new heights over time. New inventions, new technologies continue to emerge. There will still be new opportunities. The system is going to make more money than it did 25 years ago, or 25 years more than today.

So an interesting story I like to tell is that when my father used to joke, I used to joke when I was about to become the first billionaire in the world. He was joking because he didn’t really have that much money. And now, more recently, the world’s largest company, Apple, has crossed the کی 2 trillion market cap. That’s a ridiculous amount of money. Now, we can either mourn the fact that the world has changed and someone has expanded it too much, or we can easily acknowledge that the universe is expanding, the economy is growing, and if you succeed If you want to win, you bet on spreading things.

And so, right now we’re in this exciting time where we have this great result, but things will continue to spread. And so, if we look back 5, 10, 25 years, where we are now, the fruits of it, there are all kinds of beautiful opportunities that are just emerging. So, one of the opportunities, and Katie, you are a great example of that, the ability to create an audience around your emotions or anything that excites you. This old way of working for someone else and putting pressure on yourself for 30 years so you can relax is a dinosaur that is finally dying out. It is no longer needed. And so there’s an opportunity for you to prepare an audience and talk to people that what you want to serve is now open.

There are no hidden platforms, no gatekeepers, and now anyone can build a fan base. And even with just 100 people following you, we can use that as a seven-digit business le profit. And I can go through steps like that, but now we have ample space for people to talk to their ideal client, their ideal customer, their ideal follower and involve them in the process in which they Engage and follow them with your content. Now it is very wide.

Now with us, for the first time; I never thought I’d see it again, but now we have lower advertising costs. With this great reset, we have a lot of big players out of the feeling that they are no longer advertising on some big platforms. So now it’s cheaper to advertise products, services and content than just 12 months ago. And there’s a lot of inventory, which means there are more places to advertise than ever before.

And then the third thing that has happened is that retail is really struggling at the moment, giving more small brands a chance to step in and capture market share. So my favorite example of this is our friend, Mark Sasson. Mark started as a small blog. It increased the audience over time. It’s not that complicated. He did a lot with a written word and he had it recorded in the podcast and as a result he had a loyal following. And then he started the real kitchen, which got his life. Except for one, two, a few 99, he sells it for a hefty outlet and that person was in his 60s.

So you don’t have to be a young tech entrepreneur to do that. This is the person who started a little later in life and came out of the incredible expulsion. And we can argue that its ethics is being bought by Heinz, but the truth is that big brands are now focusing on younger people like you and me who have loyal audiences and who support new products and services. Want.

Another great example would be Dave Spray. Dave Spray has a blog and a podcast. Who was talking about mold coffee 10 years ago? Only one person had no market. He just started talking about it, making loyal imitations, launching products, raising some money, and now with a company that is famous all over the world.

And so we see more and more of this happening where the influence of small bloggers, podcasters, Instagram can have an impact on what we do as a culture and what products we buy and what we sell. Are And so if your interest, a hobby, or something that enlightens you, now you have more opportunities to be exposed, there are even more places to produce products, to market things. Borrowing is faster, and so is advertising. So we just have this beautiful petri dish where we have to play, I’m sure now is the best time to start a new business, to be a great entrepreneur and that once again the world is coming our way.

Katie: I love that perspective. And with Mark Sasson, the two things you pointed out, to talk to, he’s a mutual friend and I love him. And I know there were some people who were involved when he sold to Heinz, but when he was sold he managed to keep the original kitchen intact. And I have said from the beginning, if we are seeing a lasting change in the industry like health or food, then of course we all need to make changes at the micro level in our homes.

And it should be, and I’ve been talking about it for over a decade, but it requires big brands. Because if you and I change our eating habits, we’ve made a small but significant change, and hopefully many of us do. But when a big brand changes its supply chain or changes its sourcing, it has a huge impact overnight. So we need both. It’s not either, it’s both. So I love that you raised him.

I also think a lot of people are listening; you make a strong case for why it’s so important, and I totally agree with you. I guess the people there are listening, going, “Yeah, that works better for the world of Mark Sessions and Dave Spray, but I don’t know how to do it.” So how do you get started with someone who has never started a business from scratch, pointing to an idea, a niche, or a place where they can start their own way?

And for some examples that I can think of at the top of my head, it shouldn’t be massively branded. You don’t have to go outside to set up your primary kitchen. I have seen mothers from home who are very good at art, for example, start teaching online art classes for other families and easily do six or seven figure business and do whatever you like. And still stay home with them. Children. But can you pass us by like this, maybe, with some of his ideas you will know where to start?

Ryan: Yeah Al that sounds pretty crap to me, Looks like BT aint for me either. But if you look at where they started, they both had very small blogs and followers, and then they started selling one or two things. There was no big market for paleo spices. Mark has just decided to make a big micro change in the market. And that’s exactly what Dave did. So it starts with you. It starts with the micro-change that you and your family want to make and then share that micro-change with a little follow-up and then over time the big brands say, “It’s a change. Which is long lasting and we will ‘help bring it into our system and help everyone.’

Now, how does one start this process in a few steps. The first is acknowledging that a million dollar business is only for products that sell 25 in a day, 100 in a day, at a price of 30. So 100 sales a day, 4 products, 30 days at a price of دن 3,000 a day in 25 days, which is about 1. 85,0085 a year. Now, this is the top earner, but it’s enough to be a full-time entrepreneur and for an expanding and potentially salable business.

So how do you identify the first four products you’re selling and sell 25 a day and then make a million dollars? Well, my favorite way to do that is to identify someone who is starting a new journey. So, to identify a person who is on a weight loss journey, can we identify the four to eight products that someone will buy if they are going on a weight loss journey? They will probably buy protein drinks and exercise bands and exercise equipment and sweat bands at home. And depending on what diet they are following, they are going to buy certain products or different supplements or some food items.

So can we deepen the list of at least four to eight products that someone will buy at the start of a new journey? In this light, we will see someone who is trying to fit in, or someone who is teaching their children at home, or someone who is retiring and going into the golden years of their life. Have been Can we list the few things that the person buys when they go on this new journey? The example I want to give was before I became a father, I paid zero attention to the walkers.

They were the annoying thing they surrounded and pushed the ramp forward instead of taking the small staircase. اگر آپ والدین نہیں ہیں تو آپ ان پر کوئی توجہ نہیں دیتے ہیں۔ لیکن ایک بار جب آپ والدین بن جاتے ہیں تو گھمککڑ کرنے والوں میں سب سے دلچسپ چیز ہوتی ہے۔ آپ کی طرح ، “اوہ ، اس کی حیرت انگیز رداس ہے۔ دیکھو یہ کیسے تہہ و بالا ہوتا ہے۔ ” یہ ایسی چیزیں ہیں جن کے بارے میں میں نے کبھی نہیں سوچا تھا جب میرے پاس کوئی بچ haveہ نہیں تھا۔ لیکن میں ایک نئے سفر پر گیا ، والد بننے کا سفر ، اور میں لنگوٹ ، اور گھماؤ پھراؤ ، اور بچوں کے کپڑے اور ایسی ہر قسم کی چیزیں خریدتا ہوں جو میں نہیں جانتا تھا کہ اب میرا گھر بھرا ہوا ہے۔

ایک ہی چیز تب ہوتی ہے جب آپ پالتو جانور کو اپناتے ہو ، یا آپ مختلف کھانے لگتے ہیں ، یا آپ باہر کام کرنا شروع کردیتے ہیں ، یا آپ اپنی زندگی کی محبت کو پورا کرتے ہیں۔ آپ نئی چیزیں خریدتے ہیں جو آپ نے پہلے نہیں خریدا تھا۔ اور اسی طرح ہم سب کے پاس اپنی زندگی کے یہ لمحے ہیں جنہوں نے ہمارے زندگی کے تجربے کو بدل دیا اور ہم نے چیلنجوں پر قابو پالیا۔ یہ واقعی میں شناخت کنندہ ہے کہ ہمارے پاس ایک مارکیٹ ہے جس کو ہم فروخت کرسکتے ہیں۔

لہذا اگر آپ نے اپنے بچوں کو گھروں سے کولول کیا ہے تو ، دوسرے لوگ بھی ہیں جو اس سفر پر گامزن ہونا چاہتے ہیں جو آپ کو کچھ مصنوعات کی فہرست کے ساتھ پیش کر سکتے ہیں۔ اگر آپ کا وزن کم ہو گیا ہے ، تو لاکھوں لوگ موجود ہیں جو اس سفر پر جانا چاہتے ہیں جو لوگوں کی تلاش میں ہیں کہ وہ اس سفر کی رہنمائی میں مدد کریں۔ اگر آپ نے کوئی کاروبار شروع کیا ہے ، اگر آپ والدین بن چکے ہیں ، اگر آپ جوان ہو گئے ہیں تو ، یہ سبھی شعبوں میں اگر آپ اس سفر سے گزر چکے ہیں تو ، آپ کا کام دوسرے لوگوں کے مشیر کی حیثیت سے کام کرنا ہے جو ساتھ جارہے ہیں۔ وہ سفر

تو پھر ہم کس طرح اس مندرجہ ذیل یا چھوٹا کسٹمر بیس تشکیل دے رہے ہیں جو اس کی پیروی کرنا چاہتا ہے؟ ٹھیک ہے ، جب ہمیں یہ احساس ہوتا ہے کہ ہمیں اپنی مصنوعات خریدنے کے لئے دن میں صرف 25 افراد کی ضرورت ہوتی ہے ، جب ہمیں معلوم ہوتا ہے کہ ہمارے پاس ایسے سامانوں کا سوٹ موجود ہے جسے لوگ خرید سکتے ہیں اور ہمیں ہر دن صرف ایک مٹھی بھر کی ضرورت ہوتی ہے ، تب ہمیں ضرورت نہیں ہے۔ انسٹاگرام پر ایک ملین فالوورز ، یا ایک اول پوڈ کاسٹ ، یا دس لاکھ فالوورز کے ساتھ ایک بلاگ ہے۔

ہمیں صرف چند سو افراد کی ضرورت ہے اس سفر کی دیکھ بھال کے لئے جس میں ہم ان کی مدد کررہے ہیں تاکہ ایک توسیع پزیر اور بیچنے والا کاروبار ہو۔ لہذا کام اس شخص کی نشاندہی کرنا ہے جو ایک نیا سفر طے کر رہا ہے اور راستے میں چلنے والی چیلنجوں پر قابو پانے میں مدد کرکے اور پھر مصنوع کی سفارشات جو آپ یا آپ کے کسی اور کی ہو گی کی مدد سے ان کی خدمت کرنے کے قابل ہو اور وقت گزرنے کے ساتھ یہ کام کرنے میں کافی ہے چھ یا سات اعداد و شمار کا کاروبار۔ یہ چار منٹ یا اس سے کم وقت میں ماڈل ہے۔

کیٹی: مجھے یہ پسند ہے۔ یہ بہت مددگار اور عملی ہے۔ تو پھر وہاں سے ، جیسے ، چلیں چلیں کچھ عملی طریقوں سے جو لوگ یہ کرسکتے ہیں۔ مجھے معلوم ہے کہ آپ نے اس وضاحت کے حصے کے طور پر کچھ کا ذکر کیا ہے ، لیکن میں آپ کے تناظر سے متفق ہوں۔ ایسا کرنے کے لئے آج کا تاریخ کا ایک بہترین وقت ہے ، اور قریب لامحدود امکانات موجود ہیں ، لیکن ہم ان میں سے کچھ قدموں پر چلیں اور شاید اس کی ایک دو مثالیں دیں۔

ریان: ہاں ضرور لہذا ایک اقدام یہ کرنا ہے کہ صرف اس شخص کا انتخاب کریں کہ وہ آپ کی خدمت کرنا چاہتے ہیں۔ مجھ سے پوچھا جانے والا سب سے عام سوال یہ ہے کہ ، “میں کون سا پروڈکٹ فروخت کروں؟ یہ سب اچھ soundsا لگتا ہے ، میں اس کو کس طرح تنگ کروں گا ، ‘میں کون سا کھیت فروخت کروں گا؟’ ”اور میں ان پر یہ پلٹ کر کہتا ہوں ،” آپ کو آرڈر غلط ہوگیا ہے۔ ” سب سے پہلے جو کام ہمیں کرنا ہے وہ یہ ہے کہ وہ شخص کون ہے جو ہم خدمت کرنا چاہتے ہیں۔

ڈیو اسپریی نے ایسے لوگوں کی خدمت کی جو بایو ہیکنگ دنیا میں دلچسپی رکھتے ہیں ، اور اس طرح اس کا ابتدائی مواد موڈافینیل کے بارے میں تھا اور بائیو ہیکنگ ہارمون کی طرح تھا۔ ابھی تک یہ نہیں ہوا تھا کہ اس نے آپ کی کافی میں سامان ڈالنے کی باتیں کرنا شروع کردیں۔ اور یہ مکھن اور ناریل کے تیل کی طرح شروع ہوا۔ آپ کو یہ یاد ہوگا۔ اور پھر یہ ایم سی ٹی آئل بن گیا اور پھر وہ خود ہی باہر آیا۔

لہذا ڈیو نے بلٹ پروف ایگزیکٹو ، اپ گریڈڈ ایگزیکٹو کی خدمت کر کے آغاز کیا۔ یہ واقعتا high اعلی درجے کے لوگ تھے جن کی ابتدا میں وہ خدمت کررہے تھے ، اور پھر اس نے وقت کے ساتھ ساتھ اس کو تنگ کردیا اور یہ وسیع تر اور عوامی سطح پر تقسیم ہوا۔ لیکن ہم یہ کہتے ہوئے شروع کرتے ہیں کہ ، “ہمارا مثالی شخص کون ہے؟ وہ کون ہے جو ہم خدمت کرنا چاہتے ہیں؟ اور وہ کیسے شناخت کریں گے؟ اور اسی طرح ، ایک بار پھر ، اس کی ایک اور مثال آر ایکس بار ہے ، جسے پیٹر روہال نے اپنے تہ خانے میں شروع کیا تھا ، شاید اس کے والدین کا تہہ خانہ رہا ہو۔

وہ کراسفٹر تھا۔ اور اس وقت ، کوئی پیلیو بازیافت بار یا پروٹین بار نہیں تھا جس کے بارے میں وہ گندگی کی طرح چکھا نہیں سوچا تھا۔ اور اس طرح اس نے یہ چیز تیار کی کہ اس نے آرکس بار کو کراس فٹ حوالوں کو تھرو بیک کے طور پر بلایا کیوں کہ آرکس ایک کراس فٹ اصطلاح ہے اور اس نے قدرتی پییلیو اجزاء سے اس بار کو بنایا تھا ، اور وہ اسے صرف اور اس کے کراس فٹ ساتھیوں کے لئے بنا رہا تھا۔

لہذا کراسفٹر کو ضروری نہیں کہ کسی اور پروٹین بار کی ضرورت ہو۔ پروٹین کی کافی مقدار تھی۔ مارکیٹ میں کلف بار تھا۔ مارکیٹ میں پاور بار تھا۔ مارکیٹ میں یہ ساری باریں تھیں۔ دنیا کو کسی اور پروٹین بار کی ضرورت نہیں تھی ، لیکن خاص طور پر کراسفٹٹرز کے لئے کوئی پروٹین بار یا فوڈ بار نہیں تھا۔ اور اسی طرح پیٹر یہ بار بناتا ہے اور وہ اسے اپنے کراس فٹ ساتھیوں میں بانٹنا شروع کرتا ہے اور پھر وہ اسے بیچنا شروع کردیتا ہے۔ اور وہ زیادہ بیچنا شروع کرتا ہے اور زیادہ مطالبہ اور زیادہ طلب ہے اور یہ ایک کاروبار بن جاتا ہے۔ چار سال بعد ، اس کے پاس بازار میں ایسا قدم تھا کہ کیلوگ اس کمپنی کو million 600 ملین میں خریدتا ہے۔

لہذا اس کا آغاز زیادہ تر لوگوں کے خیال میں لوگوں کے ایک چھوٹے سے گروہ کی شناخت سے ہوتا ہے۔ ایک بار پھر ، ڈیو اسپرے پییلیو یا کیٹو ہجوم کو نشانہ نہیں بنا رہا تھا۔ وہ ان ایگزیکٹوز کو نشانہ بنا رہا تھا جو بہتر کارکردگی کا مظاہرہ کرنا چاہتے تھے۔ اور اس نے کچھ کٹنگ ایجنگ یا اجنبی چیزوں کے بارے میں بات کرنا شروع کردی۔ ان عجیب و غریب چیزوں میں سے ایک یہ تھی کہ وہ اپنی کافی میں مکھن رکھتا ہے ، اور یہ بلٹ پروف کافی کا آغاز ہوگیا۔ اور اس لئے ہم ہمیشہ اس شخص کی طرف دیکھتے ہیں جس کی خدمت کرنا چاہتے ہیں۔

اور ہم صرف اس مثالی اوتار کو تحریری ، بولے ہوئے الفاظ ، یا ویڈیو مشمولات میں بات کرکے ، اور ہر پیروکار کو آگے بڑھ کر ، ہر ایک جو ہمارے مواد کی پیروی کر رہے ہیں ان تک رسائی حاصل کرکے ، اور پھر یہ سن کر کہ وہ اس گاہک میں کہاں ہیں پر عمل کر سکتے ہیں۔ سفر وہ کیا کرنے کی کوشش کر رہے ہیں؟ وہ بازار میں کہاں غیر مطمئن ہیں؟ آپ کیا کر رہے ہیں کہ انھیں سب سے زیادہ دلچسپ لگتا ہے؟ اور پھر ہم اس کو حل کرنے کے ل. زوم ان کرتے ہیں۔

اور ، کیٹی ، یہ ہمیشہ واقعی چھوٹا ہی شروع ہوتا ہے۔ کاروباری افراد کی سب سے بڑی غلطی جو میں دیکھ رہا ہوں وہ یہ ہے کہ وہ گیٹ سے باہر آنے کی کوشش کرتے ہیں ، بندوقیں بھڑک رہی ہیں۔ وہ ایک دن میں اس 100 فروخت پر جانے کی کوشش کرتے ہیں۔ لیکن میں نے اپنی کتاب کا عنوان “12 ماہ سے 1 ملین ڈالر” رکھا ہے ، کیونکہ اس دن کو 100 فروخت ہونے میں 12 مہینے لگتے ہیں۔ اور اس کا آغاز پہلے پروڈکٹ کے ساتھ ہوتا ہے جو ایک فروخت ہوتا ہے۔

در حقیقت ، میں کچھ ہفتے پہلے ایک طالب علم کے ساتھ کام کر رہا تھا ، اور یہ شخص واقعی مایوسی کا شکار تھا کہ اس کی مصنوع صرف ایک دن میں تین یا پانچ فروخت کی طرح کر رہی ہے۔ اور اس نے ابھی ابھی اس کا آغاز کیا تھا اور اسے اس رفتار کی قسم نہیں مل رہی تھی جس کی وہ واقعتا چاہتی تھی۔ اور اس کا ایک بلاگ ہے ، اس کی ایک مندرجہ ذیل چیز ہے ، اور اس سے ماں کی خدمت ہوتی ہے اور وہ نرسنگ ماں کو اپنے بچوں کی مدد کرنے کے لئے صحیح گٹ بیکٹیریا تیار کرنے میں مدد فراہم کرتی ہے۔ اور وہ ایک دن میں 5 فروخت سے 100 فروخت پر نہ جانے پر مایوسی کا شکار تھی۔

اور اسی طرح میرا کام ہے کہ اس کو سست کر کے کہا جا. ، “ٹھیک ہے۔ کیا آپ کے پاس کسٹمر کے کوئی ثبوت ہیں کہ آپ کی مصنوعات نے ان کی کتنی مدد کی؟ ” وہ جیسی ہے ، “جی ہاں۔ ان میں سے بہت سے جو بھی اسے خریدتا ہے وہ اسے پسند کرتا ہے۔ ” “ٹھیک ہے. آپ ان میں سے کتنے فیڈ بیک انسٹاگرام پر پوسٹ کررہے ہیں ، یا اپنی لسٹ کو ای میل کررہے ہیں ، یا اپنے ایمیزون چیک آؤٹ پیج پر اپلوڈ کررہے ہیں؟ اور اس نے کہا ، “زیرو۔” “ٹھیک ہے ، بہت اچھا۔ تو آئیے وہاں سے آغاز کریں۔ “

اور اسی طرح ہم ایک پروڈکٹ سے ڈائل موڑنا شروع کردیتے ہیں جس پر ہمیں فخر ہے کہ ہم دن میں کچھ فروخت کرتے ہیں پھر دن میں 25 فروخت کرتے ہیں اور اس عمل کو بار بار دہراتے ہیں۔ کیٹی ، کیا یہ ٹھیک ہے اگر میں نے تین طرح سے تین ملین مرحلوں پر گامزن ہو کر صفر سے دس لاکھ ڈالر کے کاروبار میں جانے کی مکمل ترتیب دی؟ کیا یہ ٹھیک ہوگا؟

کیٹی: بالکل۔ اور میں نوٹ لینے والا ہوں اور آپ کے ایسا کرنے کے بعد میں کچھ مخصوص سوالات کے ساتھ دائرے میں آؤں گا۔

ریان: ٹھیک ہے۔ زبردست. لہذا میں نے 12 ماہ کے سفر کو تین مراحل میں توڑ دیا ، اور وہ ہر چار ماہ کے مراحل میں ہیں ، لہذا 12 ماہ کے عمل کے لئے 3 ، 4 ماہ کے مراحل ہیں۔ اور یاد رکھنا ، اس کا مقصد یہ ہے کہ چار مصنوعات ہوں جو 30 ڈالر قیمت کے دن میں 25 فروخت کریں جو اس طرح ایک ملین ڈالر کا کاروبار ہے۔ تو پہلے مرحلے کو میں گرائنڈ کہتے ہیں۔ پیسنا وہ ابتدائی چار مہینے ہے جہاں آپ محض سخت فیصلے کر رہے ہیں۔

فیصلے ایسی چیزیں ہیں جیسے ، “میں کون سا پروڈکٹ فروخت کروں گا؟ میرا کون کون ہے جسے میں نشانہ بنا رہا ہوں؟ میں اس چیز کو کس طرح فنڈ کرنے والا ہوں؟ میں اسے کیا بلانے والا ہوں؟ اور ہم ان فیصلوں کو جلد سے جلد لینا چاہتے ہیں ، چاہے وہ گندا ہی کیوں نہ ہوں ، کیونکہ ان چار مہینوں کا ہدف ایک فروخت کرنا ہے۔ بس اتنا ہے۔ ہمیں دس لاکھ ڈالر کے کاروبار میں کسی گیٹ کو کنڈور کرنے کی ضرورت نہیں ہے۔ چار مہینوں میں ، ہمارا واحد کام ایک مصنوع کو فروخت کرنا ہے۔ یہی ہے. لہذا ہم ان سوالوں کا جتنی جلدی ہو سکے جواب دیتے ہیں تاکہ ہم چار مہینے کے اختتام پر ایک فروخت کرسکیں۔

یہ اگلے مرحلے کو کھولتا ہے ، جسے میں ترقی کہتے ہیں۔ اس کی پہلی مصنوع میں نمو 1 دن سے 25 فروخت ہو رہی ہے۔ تو ہم جس طرح سے کرتے ہیں وہ یہ ہے کہ ہم اپنی مصنوعات پر پائے جانے والے ہر جائزے کی اسکرین شاٹ لگائیں۔ یہ ہر تبصرے کا جواب دے کر ہے۔ جب ہم کرنا چاہتے ہیں تو یہ گاہک کے ساتھ فون پر آکر ہوتا ہے۔ یہ دوسرے پوڈکاسٹوں پر جاکر یا بلاگ پوسٹیں لکھ کر ہماری مصنوعات کے بارے میں آگاہی حاصل کرنے اور ان مائکرو ناجائز کاموں کو کرکے ایک دن سے لے کر 25 سیل تک فروخت کرنے کے لئے ہے۔ اور یہ اس وقت تک بہت آہستہ ہوتا ہے جب تک کہ اس میں تیزی سے نمو نہ ہونے پائے۔

اور جب ہم واقعی اس منحنی خطوط کو شروع کرنا شروع کردیتے ہیں تو دن میں 25 فروخت ہوجاتی ہیں۔ لہذا ، ہم اس ترقی کے دور میں ہیں جہاں ہم ہر موقع کو ہاں میں ہاں میں کہہ رہے ہیں تاکہ یہ لفظ پھیل سکے اور ایک دن میں 1 سیل سے 25 فروخت ہوجائے۔ اور ایک بار پھر ، جب یہ ضروری ہے کہ ہر تبصرے کا جواب دینا ، جائزوں کو اسکرین شاٹ کرنا اور انہیں سوشل میڈیا پر بانٹنا ، ہمارے ہم خیال دوستوں یا دوستوں کے نیٹ ورک تک پہنچنا اور ان سے پروڈکٹ کا اشتراک کرنے یا اپنا پیغام بانٹنے کے لئے کہا جائے۔ اسی وقت جب ہم واقعی آگ پر گامزن ہوں گے۔

اور پھر تیسرا مرحلہ وہ ہے جسے میں سونا کہتا ہوں۔ اور اس وقت جب ہم ایک دن میں اس 100 فروخت کو حاصل کرنے کیلئے مصنوعات ، 2 ، 3 اور 4 جاری کررہے ہیں۔ ایک بار جب آپ نے ایک دن میں 25 فروخت کرنے کے لئے سڑک تعمیر کرلی ہے تو ، میرا مطلب ہے ، یہ ایک ایسا عمل ہے جو واقعتا like ایسا ہی ہے… جیسے سڑک بنانے کی طرح ہے۔ اس میں کچھ سخت کام درکار ہوتا ہے ، لیکن ایک بار سڑک بننے کے بعد یہ ہموار ہوجاتی ہے اور ہم اضافی مصنوعات ، اضافی کاریں سڑک پر شامل کرسکتے ہیں جو بہت تیزی سے آگے بڑھ جائے گی۔ ایک بار جب یہ تعمیر ہوچکا ہے تو ، اب ہمارے پاس کسٹمر بیس ، رفتار ، مندرجہ ذیل ، اور ایک دوسرے پروڈکٹ کو جاری کرنے کے قابل نمائش ہے جو ایک دن میں 25 دن میں زیادہ تیزی سے فروخت ہوتا ہے۔

اب ، ایک دلچسپ چیز اس وقت واقع ہوتی ہے۔ میرے تجربے میں ، میں نے اپنی پہلی پروڈکٹ 2013 یا ’14 ‘میں جاری کی ، اور میں نے چند ہی مہینوں میں ایک دن میں 25 فروخت کی اور میں نے سوچا کہ یہ مارکیٹ کا اوپری سر ہے۔ میں نے سوچا کہ میں نے واقعی میں دن میں 25 فروخت میں مارکیٹ کو زیادہ سے زیادہ کردیا ہے۔ لیکن پھر میں نے اپنا دوسرا پروڈکٹ جاری کیا۔ اور جب میں نے اپنا دوسرا پروڈکٹ جاری کیا تو ، تقریبا half آدھے وقت میں یہ دن میں 25 فروخت ہوجاتا تھا۔

لیکن ایک عجیب سی بات ہوئی۔ جب اس نے دن میں 25 فروخت کیں ، تو میری پہلی مصنوع دن میں 25 فروخت سے بڑھ کر 50 فروخت ہوگئی۔ “یہاں کیا ہو رہا ہے۔” اور کیا ہو رہا تھا اب آپ کے پاس دوبارہ گاہک تھے۔ آپ کے پاس ایسے لوگ تھے جن کو پہلا پروڈکٹ ملا اور واپس آئے اور دوسرا اور اس کے برعکس خریدا۔ آپ کے پاس ایمیزون پر سبسکرائب اور لات مار کرنا تھا۔ آپ کے پاس مصنوعات کو لینے اور اس کے بارے میں بات کرنے والے زیادہ سے زیادہ لوگ تھے۔

اور اس طرح ایک قابل ذکر اثر ہوا۔ اور اس کاروبار کے عروج پر ، میں نے بعد میں وہ کاروبار فروخت کیا ، لیکن اس کی انتہا پر ، میں نے یہ خیال کیا کہ میں نے ایک دن میں 25 فروخت میں ایک دن میں 300 سے زیادہ فروخت کی ہے۔ تو جہاں میں نے سوچا کہ میں نے اتنا ہی بازار حاصل کرلیا ہے جتنا کہ موجود ہے ، میں واقعتا the بازار بنا رہا تھا۔ میں پائی کو بڑا بنا رہا تھا۔ اور اس کے بعد کیا ہوتا ہے جب آپ ایک دن میں 25 فروخت کرتے ہیں اور آپ دو اور تین مصنوعات کو جاری کرتے ہیں تو ، پائی بہت بڑی ہوجاتی ہے اور اچانک ایک دن میں 100 فروخت ہوجانا زیادہ تیز اور آسان ہوجاتا ہے ، اور یہ کچھ بھی ہوسکتا ہے۔ اس کے بعد مہینوں

لہذا ، پھر ، وہ پہلا مرحلہ ، پیسنا ، صرف وہ فیصلے کرنے کے بارے میں ہے جو ہمیں پہلی فروخت حاصل کرنے کے ل make لینے کی ضرورت ہے ، دوسرے چار مہینے میں وہ فروخت مشین ایک دن میں 25 فروخت کرنے کے ل getting حاصل کرنے کے بارے میں ہے ، اور پھر یہ تیسرا مرحلہ ، سونا تب ہے جب ہم اضافی مصنوعات جاری کرتے ہیں تاکہ ہمیں ایک دن میں 30 ڈالر کی قیمت پر کم سے کم 25 فروخت کرنے والی چار مصنوعات ملیں ، اور اسی وقت ہمارے پاس دس لاکھ ڈالر کا کاروبار ہو۔

جب آپ اسے اس طرح مسمار کرتے ہیں تو آپ کو احساس ہوتا ہے کہ اس میں ایک سال ہونے والا ہے ، اس میں کچھ کوشش ہوگی ، لیکن جب آپ اسے اس آسان فارمولے میں توڑ دیتے ہیں تو یہ کوئی پیچیدہ اور پراسرار بات نہیں ہے۔ اور ، ایک بار پھر ، اس کو مکمل دائرہ کار میں لانے کے ل we ، ہم ایسے وقت میں رہتے ہیں جس میں پہلے سے کہیں زیادہ آن لائن مواد کی کھپت ہوتی ہے ، اشتہار کی لاگت میں کمی آچکی ہے ، اور بڑے برانڈ اس طرح کے چھوٹے مائیکرو برانڈز کے لئے بھوکے ہیں جیسے ہم تعمیر کرنا چاہتے ہیں ، اور اس کے نتیجے میں ، دنیا نے لوگوں کو اس عمل سے گزرنے اور اس قسم کی کمپنیاں بنانے کے ل kind ایک قسم کا ڈیک سجا دیا ہے۔

کیٹی: مجھے بہت خوشی ہے کہ آپ نے متعدد بار جائزوں کے بارے میں بات کی اور کسٹمر کے تاثرات پر توجہ دی۔ میرے خیال میں یہ اکثر اس کا نظرانداز کیا ہوا حصہ ہوتا ہے ، خاص طور پر جیسے آپ نے کہا ، جب لوگ راتوں رات 0 سے 60 تک جانا چاہتے ہیں۔ اور یہ ، میرے خیال میں ، ویلنس ماما کی تعمیر میں میرے لئے بھی ایک بہت بڑی چابی ان پہلے سالوں کے لئے تھی ، اور اب بھی میں گاہک کی آراء کے ہر ٹکڑے کو پڑھتا ہوں۔ لیکن ان پہلے سالوں میں ، میں نے ہر ایک شخص کو ذاتی طور پر جواب دیا ، اور میں اپنے سب سے اوپر 1000 قارئین کو نام سے جانتا ہوں۔

جیسے ، میں واقعتا these ان لوگوں کی پرواہ کرتا ہوں ، میں ان کے کنبے کے بارے میں جانتا تھا ، اور یہ اب بھی بڑی جماعت کے لئے بہت زیادہ سچ ہے۔ ابھی ابھی اور بھی لوگ ہیں جو ٹریک کرتے رہتے ہیں۔ لیکن مجھے لگتا ہے کہ اس ٹکڑے کو اکثر نظرانداز کردیا جاتا ہے اور آپ انسانی احسان کو آؤٹ سورس یا کامیڈ نہیں کرسکتے ہیں یا اس طرح اپنے گراہک کی حقیقت میں دیکھ بھال نہیں کرسکتے ہیں۔ And I think that builds a business so much stronger over time like you said. You created the community, you created the market, and then you had built-in metrics like reorders and things that are important from the business side, but you built it by caring about your customer.

Ryan: That’s right. You know, it’s funny you say that because there was someone who posted in our community yesterday. They built a Facebook group of 13,000 people in about six months, and he gave his step-by-step plan and how he built this Facebook group. And it was a really responsive Facebook group. And I love working with Facebook groups because they tend to adopt products really, really quickly. So doing a launch to a Facebook group is really fun.

But this was a step-by-step plan. It was step one, care about your followers. Step two, revisit step one. And so the more that you are engaged with those people who actually pay attention when it’s only 5 people, the faster that becomes 15, 50, 500, 5,000, and then everybody asks, “How did you do this? What was the step-by-step strategy that you did to build this following?” And the truth is that you just cared and you created content and you helped people along their journey.

My favorite way to phrase this is if you’ve done any reading on “The Hero’s Journey.” The hero’s journey is always someone going out on an adventure, meeting a mentor, and the mentor helping them overcome challenges until they come full circle. That’s the hero’s journey. Most people think that their business is the hero in the journey. It’s not. Your customer is the hero in the journey. Your job is to play Yoda to Luke Skywalkers of the world.

Your job is to be the person who has already gone through this journey and you’re now mentoring people on the same journey. Your job is to not convince people that you’re Yoda, it’s to convince them that they’re Luke Skywalker, to convince them that they are the hero in their own story. And when you do that, you have followers and customers for life, and it becomes easy for you to provide the solutions, the products, and the services that help them on their hero’s journey.

Katie: Great point. And I’m so glad you brought that up. I’ll link to some resources about that in the show notes for anyone who isn’t familiar with that yet. And you made me think of several other businesses that I feel like are great like mom businesses from home too, and I’ll just name a couple of them. There’s a woman who, her business is called Knottie Tottie and she makes these amazing earrings. And she makes them from home and she’s built this incredible business. And she’s working toward a goal in her life personally and using the money for that, that she’s able to do that from home with her kids. And another called Crunchy Betty, which is a personal care and deodorant and a bunch of other products. And it’s run by…

Ryan: Love Crunchy Betty. Love Crunchy Betty.

Katie: And it’s run by two moms who are also homeschooling their kids, and it allows them to be able to do that. Locally, there’s one that makes paleo, vegan, organic baked goods, and she just distributes them in our local area but that’s become a side business that has opened up so many aspects in their life. And so I think there are so many areas. Like you said, if you can start thinking in what your own passions are and what your own expertise is, there’s really so many options that expand from there.

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And the other thing I think about on a personal level is the idea of kind of like a target monthly income.

Because I think a lot of people, when starting a business, it’s easy to kind of overestimate what you think you want to do. And not all of us need to create a $20 million or $100 million brand. I find if you work backwards of like, what are my actual goals, what does an amazing ideal life look like for my family, it’s often much less monthly income than we think it is.

And so figuring out what those goals are, it makes it seem much more reachable much more quickly, and then it just makes that not seem like such a big hurdle. I’m curious for you also if you have any tips another aspect of this. To me seems like the idea of financial management once you start creating a side income because you can then use that income in so many other ways to leverage in positive ways in your life. Do you have any strategies on the personal side for financial management and running a family?

Ryan: Yeah. So a couple of things here. First, if you’re building a business, you have to accept the fact that you’re gonna eat dirt for about a year because your business is your number one asset and all of the money is rolled into that. And I don’t take money off the table until my business is pacing about a million dollars in sales. A million dollars in sales, you can bet on about 30% profit margins. That’s enough for most people to be a full-time entrepreneur.

And so we have to put everything that we have from the business back into the business. So this is kind of something you can do on the side as you are ramping things up. I’ve worked with a lot of entrepreneurs who have been working full time while they have been building their side hustle, which very quickly becomes their full-time thing. From there, my own strategy that I teach is that I’m always taking 10% of my take-home income and I am putting that into long-term assets that I don’t plan to touch for at least a decade.

And so, my favorite way to do that is just by buying dividend-paying stock. That’s mature companies that have reached a point in which they’re paying a portion of their profits to their investors, and those are the really established old blue-chip companies that are growing over time, acquiring other businesses over time, and are paying part of those profits back to investors. That’s my personal strategy.

I’m not a wealth management expert. You should probably shouldn’t listen to anything that I have to say on the topic, but I take 10% of my personal income and put it into long-term dividend-paying stock. And then from there, if I have profits at the end of the year, I’m putting that into other businesses or other areas of what I would call passive income. So from my businesses, I’m living off a salary. I’m putting 10% of what I take home into the market without thinking about it, and then I’m taking the profits of my business and I’m putting it into other assets, other cashflow pieces. So we can go into the weeds of that if you would like, but there’s a ton of podcasts and books out there that could probably do a deeper job of it that we could go into here.

Katie: I agree. And I’ll link to a few of my favorites in the show notes. And if you have any favorites, let me know. It can be after this, and I’ll link to those as well. Another area I know you have specific expertise is when it comes to Amazon business or Amazon side businesses. And this is an area where I feel like this is also easier in some ways than it’s ever been before. And I know several people who have Amazon-based businesses. Can you give us some specifics on that and starting point of even learning about those kinds of businesses?

Ryan: So I have a big distinction here that is a little bit different than a lot of people who talk about what I talk about, and that’s, I don’t believe in Amazon businesses. I believe in building businesses that take their sales on Amazon. And the difference of that is monumental. So when someone tells you that they have an Amazon business or they teach people to build Amazon businesses, I cringe because that means that we’re not building our own business, we’re building Amazon’s business, and we’re siphoning off of the pie that is Amazon.

I instead like to build businesses that have products that people love and then I start them by taking the sale on Amazon because Amazon is just the easiest way to take the sale because the credit cards already on there, Amazon does billions, and billions, and billions of dollars in sales per day, and it’s just an ease of transaction. It’s what’s best for the customer. And so I have a big distinction in, I start my businesses by saying, “Who is the ideal person that I’m serving, and then what products do they buy?

How do I go all in on them? How do I make their customer journey as amazing as possible? How do I serve the person rather than sell them a product?” And most of the time, the best way to serve them is by taking the order on Amazon because most people prefer having their transactions done on Amazon as of right now and probably for the next decade. And so some people will come out and say, “All right. I’m looking at the Amazon marketplace, what’s a good product to sell on Amazon?” That’s not my approach. It’s not the approach that I like. I don’t think that is a scalable, sellable business.

Amazon is the best place in the world to take a sale. It’s the best place in the world to build your customer base because your customers already prefer it. In fact, during the height of quarantine of 2020, even Walmart shoppers were starting to move over to walmart.com and amazon.com. That’s like full market saturation, that is full market maturation when the Walmart customer is now no longer going into retail stores, but they’re buying online.

So the customer prefers the ease of consumption from Amazon. But I’m never starting the conversation by saying, “What is a good product to sell?” I’m looking at, “Okay, who is my customer, and how do I serve them on their journey? What is the challenge that they want to overcome, and how do I create an experience that really lights them up and helps them overcome the challenge that is preventing them from being the hero in their own story?”

And so, an example of this is if we’re targeting moms, then we’re looking at, “How do we build a product base of products that are going to serve the new mom in a way that makes them feel seen, and heard, and purposeful, and honors the journey that they’re on?” And part of that is going to be, “Let’s take the sale on Amazon because that’s the fastest way that we can get the product into their hands.” But never for a second do I forget that my job is to serve the customer and build a brand because the minute you do that, then you’re just another Amazon business, and that’s when I think people start to struggle.

Katie: That’s a really important distinction. I’m glad you kind of explained all of that. Another thing I’d love to delve into, I would guess we probably have similar thoughts on this, but I don’t think we’ve talked about it is when someone becomes an entrepreneur or built a side business like this. I know in our family this is an important core value for our family and something we wanted to make sure that we passed on to our kids as well. And they’ve seen us build businesses their whole lives, but I know that you also have kids. I’m curious if you have any specific ways that you are working, as they get older, to teach these same things to your kids.

Ryan: I’m so glad you asked me this. So, well, first of all, it’s important for me to note that I have no interest in trying to make my kids entrepreneurs. If my kids want to be entrepreneurs, absolutely, you better believe I will support them and encourage them. But I have zero interest in trying to persuade my kids to be entrepreneurs. I went to college thinking I was gonna be a pastor, and I had a professor, to her credit, her name was Dr. Constance Cherry. She said, “If you can do anything else but be in the ministry and still be happy, please go do that thing.” Basically saying, “You need to prioritize what makes you happy. And if the ministry is not that, please go do that other thing because it’s a hard life being in the ministry if you’re not called into it.”

And similarly, it’s just a hard life trying to make yourself do something that you don’t want to do. I feel the same way about being an entrepreneur. I came out of the womb an entrepreneur, and I have no interest in trying to persuade someone who is not interested in being an entrepreneur that they should start their own business. Everything that you decide to go on is hard and so you might as well pick the things that are exciting to you. With that caveat in mind, if you do feel that twinge, that twinge of excitement about starting your own thing, if a kid has that, then the first thing I ask them is I just like to ask them how much money they want to make when they grow up, not what do they want to be when they grow up, but, “How much money do you want to make?”

And I just listen to see what they say. And it’s so funny you asked me this because yesterday I was doing a Facebook live for my customers. I have a community called The One Percent, about 1% of any kind of group of people tends to be entrepreneurs, it’s like 1% to 3%, but our group is called The One Percent. And I was live on Facebook just answering some of their questions, and I was visiting family and my nephew came up to me. He interrupted the live and he’s nine years old.

And he comes up to me and he’s like, “What are you doing?” And I told him, and it was cute. And I asked him what he wants to be when he grows up and how much money he wants to make, and then I looked at him and I said…his name is Dylan. I said, “Dylan, I want you to know something. Not a lot of kids know this, but uncle Ryan wants you to know that you can make as much money as you want and it doesn’t threaten anybody else. In fact, when you make a lot of money, you’re actually helping a lot of people because if you’re making a lot of money, it means you’re doing something good enough that other people find valuable to spend money on.

And so you help a lot of people when you make a lot of money. And when you make a lot of money, you can do even more good by investing in other people’s businesses or helping other people in need. So I want you to know that money is a good thing. It doesn’t threaten anybody else. It’s a sign that you’ve done something good in the world. You got it?” He was like, “Okay. Yeah. Thanks, uncle Ryan.”

That’s the only message that I care to give my kids about money. I don’t need to encourage them to be entrepreneurs. If they’re entrepreneurs, I will help them and they will find their way. But what I do want to deliver to them is the message that money is good. Money is how we exchange value, and so money is neutral energy that tends to flow to areas of positivity.

And so if you know that, then your job is to be a source of positivity, a source of creativity, a source of growth. And since the world is always gonna expand, if you expand with it, the money will show up to support those efforts. And so you never need to chase the money. You need to chase creativity, you need to chase creation, you need to chase service, you need to chase solving problems. And money is simply the blood flow that allows those things to thrive, that allows those things to maintain a pulse.

The purpose of business is to create change. And so if you create change, the profitability shows up to make that happen. Look at Elon Musk for goodness sake. Elon Musk risked everything in order to create change, didn’t make money for a decade, and now he’s one of the top 10 richest people in the world, not because of cashflow, but because of net worth reflected by the value of the stock of Tesla.

When you prioritize the service to other people, heck, your brain gives you happy chemicals and happy hormones and the world rewards you in dollars. The world is stocked for us to collaborate with one another. And when you focus on that, you do what I call collaborative capitalism, which is when you and I come together to create something new, we do more good than we could have done on our own. That’s why the pie continues to get bigger and bigger.

So I’m on my high horse a little bit, Katie. You put me there because you’re talking about the message that we want to give kids. And I think the world will be so much better if every child knew that if you are creative and in service to fellow human beings, that’s how money is made. And therefore, money is not a bad thing, it’s not something to run away from, it’s something to create, and it’s a sign that you’re doing something good and you should go all in on that.

Katie: Definitely an alignment on that, and I love the messaging of money itself not being bad at all and it being a vehicle for change in the world and an exchange of value. And we talk about the same thing for our kids. All of ours have demonstrated interest in entrepreneurship early, but we tell them the same thing, “If you want to make money, don’t let that be the focus. Focus on solving problems and helping people and the money will flow from that.” And because ours have showed interest, we also have kind of built-in a business incubator as part of homeschooling them.

And people might’ve heard me mentioned this before, but they finish up their regular homeschool curriculum by about 13 and then during the high school years, they start a business or businesses with us helping them with the idea that I think so many practical life skills can be taught through running a business. And so letting us help them learn all of those things, things that we had to learn as adults and fail a few times, which is often part of it, which is great. I personally think failures are a blessing if you learn from them, but letting them have all of those experiences young, and with our help if they need it, so that they have those skills when they leave our house, whether that’s to college, or I suspect for most of us, probably not to college, actually.

Ryan: I’m with you. I mean, if we play this out… I mean, my kids are five and just under one. If we play this out over 12 to 15 years when they’re thinking about going to college, there’s a good chance that college doesn’t exist in its current form. Especially reflected with the events of 2020, we can see that most education is going online, and I’m not sure that the traditional college education is going to exist.

And if it does, I think it’s going to be different than it looks right now and much, much cheaper. So we’ll see. But one thing is for certain, the world of entrepreneurship has opened up and there’s no reason for them to wait to go to or to graduate college in order to start something that excites them, whether that is a career or that is a business. You can start that now and carry that through college or whatever the educational system is at that point. There’s no reason to wait for certification to go, you can just go make mistakes and get better along the way.

Katie: Fully agree on that. I think that’s a great message for our kids just like you mentioned at the beginning of the episode, that the time has never been easier. And even for people under 18, they don’t have to wait anymore. And my thought being, it’s not that they still couldn’t choose college if they wanted to, but I fully agree with you that I think it’s going to drastically change and I’m hoping to actually help create some of the things that lead to that change through the curriculum I mentioned to you.

I feel like this has been hugely helpful. I’ll make sure I link to some of the resources you have online, you have so many, so that people can continue learning and kind of figure out which path they want to take and go deeper if this is a topic of interest for them. But a couple of questions I love to ask toward the end of interviews, the first being, if there are a few things that are misunderstood or not understood at all when it comes to your area of expertise, so in this case, entrepreneurship and finance.

Ryan: So what areas are misunderstood about finance and entrepreneurship? Is that right?

Katie: Yeah. And I’m sure you can recap, because you’ve mentioned a couple for sure already, but I’d love to hear if there’s any others.

Ryan: The biggest one, the biggest misconception is that there’s a fixed pie. I mean, I was on stage once with Alicia Silverstone, the actress who started a company called mykind Organics. So I’m interviewing her about being an entrepreneur after having kind of a celebrity career, and she said something, she said, “Yeah, I kind of feel bad sometimes as an entrepreneur because if somebody spends a dollar with me, it’s a dollar they don’t have anymore.” I’m like, “What are you talking about?” The biggest misconception that people have is that there’s a fixed amount.

We’re creating the pie. The pie is way bigger than it was 100 years ago. It’s crazy how much bigger it is. What do you think is going to be 50 to 100 years from now? We are creators. We are not managers or moving the pie around. We’re creating this thing. And so the more that you understand that, the more liberated you are to just go create as much as you want. You can be as healthy as you want, and it not impact the health of other people.

It would only improve other people’s health. You not eating calories does not pass the calories onto someone else. And you eating calories does not take away the calories from somebody else. We make them. And the same is true with money. And so the biggest misconception is that by you earning a dollar, you’re taking from someone else. You are earning a dollar, you are creating value that didn’t previously exist and that is an infinite pie. It’s not fixed.

Katie: And lastly, is there a book or a number of books that have had a dramatic impact on your life, and if so, what are they, and why? They could be business-related or not.

Ryan: You know, one of my favorite books, and I’ll go on a few. My most gifted books are “The Slight Edge” by Jeff Olson. It argues that our life is the accumulation of small things that we do on a daily basis, not big jumps in progress. So it is about things that compound over time rather than some big jumps in progress. That’s the summary in 30 seconds. My second most gifted book is actually “The Primal Connection” by Mark Sisson. So a lot of people know about his bestselling books, but one of the ones that didn’t perform all that well and doesn’t have a lot of attention was “The Primal Connection.”

And it was about our connection to nature beyond just food. And it’s like, to me, the entrepreneurial handbook to being balanced and healthy. So that’s my second most gifted book. My third most gifted book is called “Straight-Line Leadership,” and it’s by somebody’s name who I cannot pronounce so I’m not going to try to. It’s hard to find, but the Kindle version is available on Amazon. It’s called “Straight-Line “leadership,” and just every chapter in there is just clarifying for where you’re going in your life. So those are my three most gifted books.

Katie: I love it. I will make sure those are linked in the show notes at wellnessmama.fm along with ways to find and keep learning from you. Ryan, I know how busy life can be as an entrepreneur, and I’m really grateful for you spending time today and sharing with us.

Ryan: Well, thank you so much. And I must say that working with health influencers is my favorite thing to do. I just love the health and wellness space. And so if you’ve got a blog, or a podcast, or a following, please DM me. I’m @ryandanielmoran on Instagram, and I’d love to give you a couple of tips that would help you make the change that you want to see in the world.

Katie: Awesome. Thank you so much, Ryan. And thanks, as always, to all of you for listening, for sharing your most valuable asset, your time with both of us today. We’re so grateful that you did, and I hope that you will join me again on the next episode of “The Wellness Mama Podcast.”

If you’re enjoying these interviews, would you please take two minutes to leave a rating or review on iTunes for me? Doing this helps more people to find the podcast, which means even more moms and families could benefit from the information. I really appreciate your time, and thanks as always for listening.



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